Tuesday, October 21, 2008


When Business Is Down,
Street Fighter Marketing Gets Swamped


While most businesses are cutting back due to the recent financial meltdown, Street Fighter Marketing, Inc. is busier than ever. Why? Because they specialize in developing community oriented, sales and marketing programs that cost practically nothing to implement. When times get tough, one of the first things to get cut back is the marketing and advertising budget. Yet, businesses know that they have to reach their potential customers if they want to survive this volatile period. That’s where the “Street Fighters” come in. There’s are literally hundreds of opportunities on the community level to get free and low cost marketing and advertising to generate new customers. Street Fighter has perfected a system of taking advantage of them. And while there are always businesses for one reason or another who need to employ their unique tactics, now it seems that nearly every business does.

I feel this is no time to cut back. Rather, by becoming aggressive with a grass roots marketing program, it’s very likely that a business can come out of this turmoil better than when they went in. The tactics are being use by the very small independent business as well as major national chains and franchises. The key is to get implementation on that community level. For that to really work, it requires that the owner or manager of that business get involved with their local marketing efforts directly. Additionally, it’s just as critical for business people to structure their promotional efforts so that they can track results and know if they are getting a good Return On their Marketing Investment (ROMI). Without tracking, they’ll never really know what is working and what is not.

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